SEO & PPC

SEO consultants that deliver.

Based in Berkshire, near London, we are a webdesign agency that specialises in professional search engine optimisation to companies throughout the UK.

Our search engine consultants use ethical techniques by adjusting your sites architecture and content to maximise search engine visibility. As well as adjusting your site, we also focus on link building and other off-site activities to boost your sites link popularity.

At the time of writing this, one of our clients, A Dickens of a Christmas is Google position 4 out of nearly 13 million results. The site is only 4 months old and is out ranking many large companies in this incredibly competitive market.

Our approach

Keyword research

Utilising advanced tools we can help you to identify your target key words and key phrases. Often, the frequency and competition for any keyword is not always as expected and as such can define whether any SEO work is going to be a success. SEO relies heavily on correct keyword research, focusing content accordingly and analysing the competition.

At this stage we analyse the following:
• Competition sites
• Current SEO Ranking
• Keyword perfromance
• Adwords Performance and indications
• Current site performance and optimisation

This helps us to fully understand not only the preferred phrases for your SEO campaign but also, for which of those phrases your goals are achievable.

Site SEO assesment

If you have a site already but would like more traffic, we can give you a site SEO assessment and SEO recommendations to kick-start raising your position. These SEO reccommendations can be implemented by your existing web developers or we can implement them for you. Sometimes, web developers will see SEO as little more than creating some meta tags or submitting to a search engine, so, although you have a great looking site, it may have some fundamental issues preventing its visability to search engines.

Different Search Engines

All search engines respond differently to search engine optimisation techniques and it is important to decide a primary target depending on which search engine carries the most relevant traffic for your target search phrases. Most often this will be Google, however, for many younger age groups Yahoo! can in fact be more productive.

It is important to be aware that whilst some companies may say they submit you to thousands of search engines, this isn't necessarily a good thing and can in fact be damaging to your SEO campaign.

The different search engines are:

• All the Web, All the Time
• Dogpile Multi Engine Search
• MetaCrawler Multi Engine Search
  
• Google
• Lycos
• Mamma Multi Engine Search
• C/net Search.com
• BUBL {UK}
• Netscape-Open Directory
• Picsearch
• Yahoo!
• MSN

There are many other search engines that are not listed here because they use the same open source data Netscape does, provided by the Open Directory Project. Quite a lot of the Search Engines just mine data from other Search Engines to produce their results and as such are not worth concentrating on.

Cost Per Click / Pay Per Click

We offer PPC management for Google Adwords as part of your SEO campaign. We can help you optimise your Google Adwords to bring down your CPC and keep you ahead of your competition without having to keep outbidding them. We can also give you advice on how to effectivley use adgroups and content targeted ads to reduce cost and maximise ROI.

Get a quote

If you would like to speak to us about your SEO requirements simply call 01635 35546 or email hello@dunwoody.co.uk and give your SEO the star treatment.